Use Google AdWords to boost your company in 2019

“How to get started with Google AdWords? How to optimize my campaigns? What improvements can I make to my accounts? “Google AdWords is a well-known online advertising solution that can seem daunting at first glance. Do you want to launch this online advertising tool or improve your campaigns to reach new customers? This article sheds light on everything you need to know to make it an asset to your business this year.

Google AdWords to boost your company

Why use Google AdWords for your company in 2019

Google is the first source that Internet users turn to when they conduct an Internet search, taking 98% of the market share. Every day in the world, more than 3 billion searches are performed on Google(1) and more than 15 million are new searches.

As part of a digital strategy, Google AdWords is an essential lever to ensure a fast visibility of your company. Nevertheless, its use must be carefully planned and coordinated to achieve your business objectives while controlling your advertising budget.

Paid referencing (Google AdWords) or natural referencing (SEO)?

Natural referencing (SEO), combined with a content strategy, is an essential component of your online visibility. To date, it is the best marketing lever to develop a long-term strategy. But it will require a little patience.

What if you don’t have time to wait? In 2019, AdWords is the perfect solution to start generating new sales (or new leads) quickly.

Are you still hesitating? Be aware that the Californian giant tends to promote advertising.

Many changes have thus appeared in recent years:

  • Advertisements are becoming more and more discreet
  • They are more prominent on the results pages
  • New information blocks are emerging in front of the results from natural referencing

The image below should speak to you more:

Google AdWords on mobile phones

As we said in a previous article (2), the use of smartphones has surpassed that of traditional computers and Google is the main search engine for almost all Internet users in Switzerland.

So a good positioning on Google is essential, and the first results returned are those of AdWords.

This does not mean that you should neglect your natural referencing, quite the contrary, because a good natural positioning contributes to the good functioning of AdWords campaigns by improving their quality level. It will be possible to pay less for the same click. We will therefore have to play both sides.

How does Google AdWords work?

Google AdWords is a performance-based tool. Do Internet users see your ads and find them interesting? They click on it, you pay. They don’t click, you don’t pay anything. Simple. Basic.

Here is an overview of the different types of online advertising:

  • The classic text ads that have made its reputation
  • Display ads that allow you to display banner ads on partner sites in your network
  • Google Shopping to help you promote the products from your online catalog (for e-commerce sites)
  • Ads on YouTube TrueView InStream ads, Video Discovery TrueView and bumper (3)
  • Local referencing (Google Maps, etc.)
  • Gmail

Each of its methods has its advantages and disadvantages, and many parameters must be taken into account for their implementation.

Why choose online advertising on Google AdWords?

Transparency: compared to other traditional levers (radio/TV/paper) or online, the return on investment (ROI) is instantly measurable. Reports provide you with indicators on the performance of your campaigns and ways to improve your ads and interact with your potential customers.

Targeted: You can reach Internet users precisely according to different demographic, geographical, time, interest areas or the type of device they use.

Direct: fewer intermediaries means better profitability! Google plays the role of advertising network and provides you with all the tools to manage your campaigns yourself.

Controlled budget: you choose the types of auctions best suited to the desired results. You can stop your campaigns whenever you want and evaluate your ROI with ease.

How to get started?

While AdWords is a powerful tool and offers great potential to develop the visibility of your products and services online, there are some points to consider before you start. It is often best to seek advice. Its control is all the more essential because of:

  • Increased competition (remember, more than a million companies use it) resulting in an increase in CPC (Cost Per Click);
  • The evolution of technologies that offer new functionalities and require an increasingly technical implementation.

The competitive advantage lies with companies that are able to keep up with its rapid changes(4) and implement complex technical solutions. Here, it may be necessary to use an in-house specialist person or a digital agency.

Here are some things to consider to help you see things more clearly:

Campaign structure: they must respond to a logic that is specific to your company and your products. At this stage, you will choose the best keywords and their targeting according to your budget, or the most suitable type of auction and opt for ad extensions. Are your keywords in adequacy with your landing page (the landing page on your website)? Are your ads effective and do they take into account the consumer’s buying tunnel? This phase may require significant preparation and may require a variety of analytical and drafting skills.

Monitoring and optimizations: once your campaigns are online, you will need to monitor them on a regular basis. And if it is possible to automate their maintenance with scripts, human analysis and correction will be necessary. This is where you will exclude unnecessary search terms and keywords, and delete low-performing ads. You will monitor the various generic indicators (CPC, CTR, conversion rates, etc.) and specific to your activity, and adapt the ads and their distribution method accordingly. The keyword library or AdWords Editor can help you increase productivity.

More advanced configurations: the means offered by digital tools are more and more advanced. From now on, it is possible to set up a very precise tracking of the actions carried out by users arriving on your website through your AdWords ads. Coupling with other Google tools (Google Tag Manager and Google Analytics) will provide you with first-class quantitative data. You can then use it to optimize your campaigns as well as your site or your communication more broadly. AdWords also allows you to do remarketing(5) and integrates with CRM (e. g. SalesForces) or Marketing Automation tools (e. g. Parrot, HubSpot, WebMecanik) or DMP, offering a wide range of possibilities.

And now what?

As we have seen, Google AdWords is a must in digital marketing, and can help you win new customers or prospects quickly. Today, this power requires ever more advanced skills, while its implementation and monitoring no longer leaves anything to chance.

You want to be accompanied to get started with AdWords? imedia can help you. Training or campaign management, we adapt to your needs.

10 online businesses that can make a lot of money!

Online business seems to have interested you for a long time but you have not yet detected the key to success? In this article you will find some interesting suggestions to boost your income. Here are 10 online businesses that can make you a lot of money.

Most profitable online business

WordPress themes

Here is a list of different types of online business that can generate maximum income if you do well: they can make you pocket more than you think per month, first, selling WordPress blog themes on Themforest: it can earn you up to 10,000 euros per month. Your income depends on you, the biggest sellers are the ones who make the most money. Beginners will earn around 1000 euros, this will gradually increase.

WordPress plugins

Then, the sale of WordPress plugins on CodeCanyon: this business is very widespread at the moment because WordPress plugins sell well. It is done like the previous business, only you have to propose plugins instead of themes and the sale is done on CodeCanyon. The advantage is that the plugin is very easy to create. All you need to do is find good web developers to create simple plugins. This business can save you a lot of money if you manage updates well.

The creation of platforms

Then, the creation of your own market platform: a very widespread business as well but instead of selling products on platforms like Themforest or CodeCanyon, you create your own platform. Count about 600 euros to get a platform like one that already exists on the Web. This is a clone of a platform that inspires you on the Internet.

The online shops

In the fourth position, we find the creation of an online shop: to sell products in high demand such as cosmetics, slimming products, wellness items, etc. The products are numerous and diverse, all you need to have a good sense of smell to know which ones are selling well and quickly. It is also important to choose items with which you can make the most profit. Not to mention the delivery and payment terms.

The services

In the fifth position, we have the services offered to companies: it is an online business that works well because many companies, eager to focus on their activities, delegate certain responsibilities. For example, they can request an external team to manage their information and advertising systems. This is where you come in to provide your support and services.

Web professions

Among the online businesses that can bring you a lot of money today are the Web professions. If many people work in today’s Internet world, it’s because it can be very profitable. The more you work, the more you earn: that’s the golden rule. The income you receive will depend on the time you invest. Among the Web professions ranked among the top online businesses, we currently find writing, moderation, community management, referencing, etc..

In addition to these are webdesign, email support, product info creation, and many others. In recent years, thanks to the high use of the Internet, many jobs have been created. Today, many people work online and are able to boost their monthly income to the level they expect. Some have created their own websites or have become professional bloggers while others promote various brands.

It should be noted that Web jobs require a significant investment of your time, as you must go through an apprenticeship period before making any gains. Indeed, it is important to control what you offer to your customers. Moreover, differentiating oneself from others becomes a priority to shine in this field. Companies hire the best people to take care of their websites.

Interesting online business

The last four online businesses that we can recommend are also very popular. Starting with coaching. Today, many Internet users are looking for support in many areas, especially on the emotional, professional or personal level, etc. This gives you the opportunity to become a personal sports coach, personal development coach, diet coach, doctor love, etc. This can make you pocket a lot of money, because you will usually be paid by the hour and you don’t have to travel to exercise.

Giving advice to Internet users is also a profitable online business that you can do from your own website or blog, or through pages on Facebook or accounts on other social networks such as Twitter for example. How can giving advice help you earn euros? You and/or your site, are known and professionals or individuals solicit you to become their ambassadors. You will therefore be paid to improve their visibility, enhance their image, etc.

If you like to sell, you may like the following two businesses: sell dog accessories online or accessories for connected items, find items with an excellent price-quality ratio and sell them at a good price. You can find suppliers abroad, why not in Asian countries to find original items at reduced prices? Today, in China or Thailand, you can order these accessories without breaking the bank. You can even order custom templates for connected objects such as smartphones.

Basically, all these online businesses can boost your income, just invest a lot of your time and a little money. You also have to be patient because you won’t fill your pockets from the first few days of work. The best advice you can get is to love what you do, so that you can reach your full potential. Combine passion and work, it’s the key to success!